The importance of original copy on your website

July 21, 2011 12:27 pm

As a business, it is of the highest importance that your website content is 100% original. Why? Original copy ensures your search engine optimisation (SEO) is on top form.  It also means web users will approve of your business more highly. That’s right, no-one likes a copycat – not search engines or your visitors! So it’s time to get creative, original, unique, authentic and genuine!   Search engines There are over 4bn searches per day on search engines such as Google, Bing and Yahoo.  This number is continually rising among consumers and professionals.  Therefore, it is imperative that your search engine marketing is of the highest quality, if you want to stay in the good books of search engines. Business reputation Copying content will have negative effects on your business and website. People love searching the web, therefore they are likely to be viewing a few websites until one sticks. …


Formatting tips for Google+

July 19, 2011 5:48 pm

Google has attempted to break in to social networking for a while… you may remember Buzz and Wave. If not, well, no-one else can either! However, Google is bringing us a new social networking platform called Google+, which is currently being rolled out as a limited Beta trial, where membership is only available via invite only. Google+ has a sophisticated user-interface, with unique features such as Hangout, Circles and Spark, which integrates Google+1 and more. There are increasing numbers of people signing up to Google+, where members are even importing their Facebook friends.   Top 5 tips for Google+ So for this reason, we thought we’d share our Top 5 tips for Google+ to help you get the most out of your Google+ experience. Text Formatting You can use the following to add formatting to your posts. Bold Text: *Post* = Post Italicised Text: _Post_ = Post   Strike through…


Benefits of online video production

July 17, 2011 9:21 am

Online videos are the hot new media trend everyone who is anyone is using.  Online video is fast paced, direct and personal. mmadigital is currently seeing many businesses incorporating online videos are part of their marketing communications strategies.  Using online videos have several benefits for business. Easily connect to your customers People want information quickly, easily and in a clear format. Video does just this.  A simple click on your video link and they are actively engaged in your marketing message. Experts in your field With the right content and recognition, video can be a powerful tool to get customers to trust your authority in your field. Giving advice and presentations via an online video can help build and enhance your company’s credibility. Educational Visual effects and sound make it easy for your customers to understand your company, values, products and services from a short video clip. If your product is…


How much online Klout do you have?!

July 12, 2011 2:02 pm

Want to know how much influence your website has? Check your Klout score to see if you are a highly influential player or a mere spectator. Capturing the attention of your influential audience is not an easy task. Those who do are creating spectacularly engaging and relevant content that their audience is reacting to. The fantastic interactivity social networking provides, such as Facebook and Twitter, are fantastic ways of determining who your audience is and whether your online content is any good. mmadigital will take your through how the Klout score is measured and tips for increasing your overall online influence.   What is a Klout score? The Klout score is effectively your ranking to how powerful your online content is to your audience. The higher your Klout score, the more robust and influential you are online. The range of a Klout score is from 1 to 100. This is…


Google +1 – do you recommend it?

July 8, 2011 11:37 am

Google introduced their most significant social feature to its search platform earlier this year.  They have added a one-click button to allow users to recommend and share sites they like with their friends. Yes, a direct rival to Facebook’s ubiquitous ‘Like’ button which appears pretty much everywhere online. These social buttons act as instant signals representing what content is most relevant to the user. How it works Users need to log in to their Google account to share their recommendations with contacts in their Gmail contacts. The small +1 icon appears net to search results and advertisements. These +1’s are visible to the online community. Help businesses Google +1 is characterized as different from the ‘Like’ button from Facebook; Google +1 will only be shared within the context of relevant searches. It will also influence the ranking of sites within search results listings. Users of Google +1 will be able…