Why companies are turning to the internet to boost sales

October 18, 2011 3:26 pm

More money was spent on online advertising than on television advertising in the UK in the first six months of 2011. Spend on internet advertising rocketed to £2.26bn, according to a study compiled by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Read the report here. The rapid growth in internet advertising was also driven by a surge in spending on online video content to £45m, and the growth of paid-for search. Guy Phillipson, chief executive of IAB, said: “Online offers a potent combination for all marketers, and the indications are that double-digit growth will continue in the UK.” Fast-moving consumer goods (FMCG) companies were the second biggest spenders on online display ads, closely followed by finance businesses, and entertainment and media companies. An increase in the number of people accessing the internet helped to boost growth, but advertisers were also persuaded to increase their spend online by increasingly sophisticated tools for…


Google Panda

October 14, 2011 9:00 am

What is Google Panda I hear you ask?   Well for those of you that want to get up to speed, it is a rather clever little algorithm that Google have reffered to as ‘Google Panda’ that aims to improve search results. The idea is that it will stop more duplicate content websites and rank higher those websites that contain high quality articles, blogs, copy and content that is SEO rich. This is the kind of news that we at Mymarketing AID love! Mymarketing AID have done some research on the latest on Google Panda (it is quite a quiet and secluded creature you know!) and can now give you an update. It is thought that in recent weeks, although no one can be quite sure when, Google Panda was updated and released onto Google. A spokesperson for Google has said, “We’re continuing to iterate on our Panda algorithm as part…


Top 10 benefits of LinkedIn for business

October 12, 2011 2:56 pm

Social networking sites have quite literally taken over.  Sites like Facebook, Twitter and LinkedIn have become part of the marketing and advertising foundations on which we all work on.  Mymarketing AID is always keen to keep up to date on the latest social networking tools and how you can integrate them into your business.  Let’s face it, it is free marketing! LinkedIn has grown to be one of the most popular social networking tools for businesses.  Whether you are a business owner, account manager, sales manager or head of marketing there are great benefits to you and your company for using LinkedIn. Here at Mymarketing AID we have listed the top ten benefits of LinkedIn for your business: 1. Finding new clients LinkedIn is a great way to search for new business and potential clients. 2. A great networking tool It is the ideal place to network, whether that be…


SEO for beginners

October 8, 2011 12:29 pm

Search Engine Optimisation (SEO) is imperative for your website or blog if you want them to be seen at all!  Mymarketing Aid is always on hand to help you with this but for now let’s just explain the basics of SEO. SEO is a tool to make your website accessible to search engine – Google, Yahoo, Bing – when a query is fired at them.  SEO is about getting your ranking on the search engines as high as possible.  It’s known fact that in the main, people search on the first listings on a search page so it’s important to get your website ranked as high as possible. One of the ways this is done is by using keywords in your web copy.  Keywords are the words that searchers will use when looking for your services or products.  So when you are writing web copy or your blog, remember to…


The top benefits of outsourcing your marketing

October 5, 2011 7:28 pm

Let’s face it, you are professionals at your job whatever business you are in but you don’t necessarily have any marketing expertise or the time to plan strategically let alone implement a marketing plan for your business. At Mymarketing AID we have a team of professional marketing personnel who have cut their teeth on blue chip clients handling budgets you may probably only dream of!  No matter what business you are in, outsourcing your marketing to us has many benefits, here are the top ten: 1. We will start with an audit of your current marketing strategy and report back 2. Let us develop a strategic plan with or for you 3. Then let us implement the marketing plan in both digital or print media 4. Any marketing we undertake, we will evaluate and give you feedback 5. We can migrate your traditional print media to digital if you require 6. If you need a rebrand…


Email marketing – How to stand out in a crowded in-box

September 30, 2011 11:02 pm

Email is still one of the most popular forms of communication especially for businesses.  If you are using email for a promotional campaign or any form of multiple communication then you need to know how to stand out in your clients’ and potential clients’ inboxes. Did you know that “247 billion emails were sent each day in 2009.  That’s an email every 0.00000035 seconds”?  Courtesy of a manifesto for marketers published last year. That’s some competition for attention.  Mymarketing Aid has some tips for you: Best time When you send out your email message is important.  The best days of the week are Tuesdays and Wednesday.  That’s after the weekend which although quiet is when no-one looks at their email!  Busy Monday is gone when email in-boxes are clogged with first day of the week instructions, work lists etc. The time of day is also important.  Too early and they are…


Things you need to know about Facebook’s latest update

September 28, 2011 7:29 pm

If you’re into social media site Facebook and 30 million people in the UK are, you’ll have noticed the changes; you’ll have noticed the moans and groans and rumours of other users too.  It seems most of us don’t like change maybe that’s because we don’t understand it? Mymarketing AID’s thought is that in a few months time we won’t remember how it was before!  So let’s just suck it and see. What are the changes Every Facebook ‘home’ page has a ‘Ticker’ in the top right hand corner.  This moving stream of information brings you ‘live’ real-time updates about your friends’ activities.  You can’t get rid of this Ticker but you can minimise it.  More of that later. The new style News Feed can help you personalise your account.  It’s a bit like SEO!  The more you interact with certain types of information it tells Facebook what interests you …


Copywriting services at mmadigital

September 23, 2011 4:42 pm

Do you ever get stuck for words?  Do you ever have trouble condensing what you want to say into the 140 characters for a tweet? We all have blank moments but you can’t afford to let them show in your web copy or other marketing materials.  Mymarketing AID have a team of professional copywriters and marketing professionals who can do this for you; words are our business. We can undertake any kind of copywriting for you from web copy – your shop window on the Internet – to email marketing campaigns, from blog writing to press releases.  Our team can write copy for your promotional materials or direct mail campaigns. We can make sure that the copy is SEO friendly so that you are picked up in search engines and increase your ranking.  This is vitally important to ensure you are ‘seen’. It’s just one of the professional services we…


SEO services from MMA

September 16, 2011 6:26 pm

SEO or Search Engine Optimisation ensures your website, webpage, blog or video is more visible.  It is no good having all that valuable information about you or your products sat in the ether if no one can find them. Mymarketing AID can work with you to optimise your Internet visibility and build your business. SEO is one of those acronyms which seem to cover the real meaning in a cloud of jargon that many of us don’t understand – and when we’re told its meaning in full we just nod and make out we understand! However mysterious the term, the team at Mymarketing AID can make sure that the search engines that need the information understand it! Mymarketing AID know how these search engines work and experience tells them what people search for i.e. the actual words typed into search engines like Google, Yahoo and Bing.  With this knowledge they…


Personal injury law firms – you’ve heard the news

September 10, 2011 8:35 am

Referral schemes for solicitors are being banned – read more here This means solicitors who perform personal injury claims will no longer be able to buy cases from claims companies like National Accident Helpline. Many law firms who rely on these leads will need a huge increase in marketing activity to now generate these cases direct. They will also need to increase the number of cases they receive as what they get paid for each will decrease significantly. The good news is that Mymarketing AID can help personal injury law firms generate leads with specialist digital marketing packages, tailored to their needs. This includes: Marketing consultancy Website design Search Engine Optimisation Pay Per Click campaigns Social media PR email marketing and much more Mymarketing AID is already helping a number of law firms with their marketing. “I have been working with the team at Mymarketing AID for some time and…