How we helped DataSpace grow their business

November 2, 2011 9:54 am

DataSpace is one of the top ten document management companies in the UK, with offices across Europe. They specialise in all aspects of document management, including archive storage, document scanning, online data backup and confidential destruction. DataSpace’s aim is to save money for their clients, reduce their carbon footprint and streamline their internal operations. Growing their business In order to increase their market share in the UK, DataSpace needed to: Improve Google rankings Build brand awareness Generate new leads from key locations in the UK Read the rest of this Case Study and discover what Mymarketing AID did by downloading the case study here (3.1MB). Mymarketing AID offer clients all over the UK a tailored digital marketing package to suit all business needs, and every budget. Whether you need help with a one off project or a fully managed marketing strategy, Mymarketing AID are your outsourced marketing department, without the…


Treat your website to a make over

9:45 am

Website looking a bit tired? Got a high bounce rate? Need a brand new website design? There are loads of companies who will offer you cheap and basic websites, and if that’s what you want … great! But we understand the value of your website, and how bad websites can lead to poor sales or worse – damage your business. So, if you’d like a professional and high quality website design and build, then you should come to us! Here’s what you’ll get: Up to 20 pages including design, copywriting and on page SEO Assessment of current online presence Design consultation and usability assessment to determine priority of information on new site Design and usability of site focused on your USPs to deliver the best content to your target market Fully bespoke design – never from templates Built in W3C compliant PHP and XHTML code, CSS2, CSS3 and Javascript SEO…


Ten top Twitter tips

9:33 am

Get the most out of Twitter with these handy tips from the social media experts at mmadigital. 1. Make it interesting. Sounds simple but so many companies just Tweet about their product or service with a sales messages which doesn’t engage their followers. 2. Use keywords. Make a list of keywords and use them regularly. Keywords are the backbone of SEO. 3. Be honest. If you make a mistake or don’t know the answers, admit it. 4. Share stuff. Don’t be scared to share links and interesting articles from other sources as well as your own. 5. Use the search feature. Watch for relevant conversations and contribute. This gives you an insight into what your customers want and provides an opportunity to sell. 6. Use hashtags. Use # to create conversations around your brand but don’t overhash! 7. Connect to relevant people. We all want lots of followers but they really should be people who are…


SEO – how much do you know?

9:15 am

Let’s start with the basics. What the heck is it?! To put it simply, SEO is a technique which helps search engines find your website in response to a search. There are lots of ways to make your website pop up on page one of the search results. First, you need to make sure your website is set up in the most efficient way. Then you need to pack your website with lots of juicy keywords. If your website has a high level of keywords used in a search, you’re on to a winner. The more relevant the words, the higher your ranking. You can also boost your relevance by becoming experts in your field and adding lots of great unique content over time. Linking to and from other relevant websites will also give your Google rankings a boost. But what keywords do you use? How do you know if…


Why the need for social media?

October 24, 2011 10:28 am

It is hard to imagine life before social media. Here at MyMarketingAID we would quite simply be lost without it. What’s more is that the concept of social media is dynamic, fast moving and constantly changing. At MyMarketingAID we understand how important it is to keep on board of the social media train. Fall off and you fall behind. Forget to get on and you are left standing on the sidelines. It is now recognised that over 70% of small and medium sized business use social media in one way or another to promote their company. But why is it so important I hear you ask? Well social media is more than just a tweet here or a Facebook comment there. In the business world it is one very powerful tool indeed. Here are a few reasons why; Lead generation Your contacts and clients can refer and recommend you to…


Are you giving it enough klout?

October 19, 2011 3:43 pm

As we all know the Internet is a very powerful tool.  Measuring just how powerful your website and online brand is can often be tricky.  Is it about how many unique visitors you have? How many people tweet about you each day?  Or how many hits a day you have on your website?  What do you measure and why?    Well the simple answer is all of it!  Your next question is probably how?  Well at MyMarketingAID we specialise in helping you to ensure that your website is highly influential and recognised and that is where Klout comes in. MyMarketingAID is here to help you find your Klout score. A score that is essentially a ranking of how useful and valid your online content is to your audience.   Basically the higher your Klout score the better your content and more engaged your audience is!  Simple really! The Internet is…


Ten best Tweets about the Blackberry crisis

October 18, 2011 4:19 pm

If you’re a Blackberry owner you probably didn’t find the outage last week that amusing. You were more likely to be kicking yourself for not opting for an iPhone, especially with all the positive comments about the iPhone 4S and downloads of iOS5. But where did you all go to vent your frustration? Twitter of course! And here are some of the funniest Tweets: Dear Blackberry, I think it’s nice that you’re honouring Steve Jobs’ death with a 3 day silence. Great news for Blackberry users: a solution has been emailed to you. One positive of the #Blackberry crisis – my personal trainer can’t get hold of me. New app transfers your Blackberry data (contacts, calendar, texts, etc) to an iPhone. Good timing much? Silver lining of the down Blackberry: The battery didn’t die in three hours today. What did one Blackberry say to the other Blackberry? …Nothing. By far…


New features on LinkedIn mean even more opportunities for your business

3:56 pm

LinkedIn recently added the “Follow Company” feature that now reflects other social media such as Twitter and Facebook. This means you can post status updates, articles, photos, job openings, information about your company, and include a link. Your followers will have the option to Like, Share or Comment on your status update, which will also be seen by all of your followers respective networks. This is turn will expose your company to a whole new and expanded audience. Just as your company gets more exposure when one of your fans or followers share something on Facebook or Twitter, the same will be true for LinkedIn. So the need to get more followers for your company just became even more important! Here’s a couple of things to keep in mind about the “Follow Company” feature: Followers of your company will see your Status Updates on their or by going to your…


Why companies are turning to the internet to boost sales

3:26 pm

More money was spent on online advertising than on television advertising in the UK in the first six months of 2011. Spend on internet advertising rocketed to £2.26bn, according to a study compiled by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Read the report here. The rapid growth in internet advertising was also driven by a surge in spending on online video content to £45m, and the growth of paid-for search. Guy Phillipson, chief executive of IAB, said: “Online offers a potent combination for all marketers, and the indications are that double-digit growth will continue in the UK.” Fast-moving consumer goods (FMCG) companies were the second biggest spenders on online display ads, closely followed by finance businesses, and entertainment and media companies. An increase in the number of people accessing the internet helped to boost growth, but advertisers were also persuaded to increase their spend online by increasingly sophisticated tools for…


Google Panda

October 14, 2011 9:00 am

What is Google Panda I hear you ask?   Well for those of you that want to get up to speed, it is a rather clever little algorithm that Google have reffered to as ‘Google Panda’ that aims to improve search results. The idea is that it will stop more duplicate content websites and rank higher those websites that contain high quality articles, blogs, copy and content that is SEO rich. This is the kind of news that we at Mymarketing AID love! Mymarketing AID have done some research on the latest on Google Panda (it is quite a quiet and secluded creature you know!) and can now give you an update. It is thought that in recent weeks, although no one can be quite sure when, Google Panda was updated and released onto Google. A spokesperson for Google has said, “We’re continuing to iterate on our Panda algorithm as part…