Reasons to sign up to the mmadigital newsletter

February 16, 2012 1:43 pm

Not another newsletter I hear you say? Well regular newsletters – the one from mmadigital goes out once a fortnight – that give you interesting even captivating content and aren’t repetitive are the best. Here at mmadigital we use our newsletter to keep you up to date with what’s happening in the world of digital marketing. For instance our latest newsletter gives you some interesting information and some great tips about marketing your business. We highlighted Klout as a source of measuring how much clout or influence you’ve got on your social media sites. Useful because we all need to measure and account for the ways in which we conduct our digital marketing. Alongside we also give you top tips for keeping your business blog interesting and well read, not to mention well-optimised, so that it keeps you high on those search engine rankings. mmadigital’s newsletter aims to engage you…


Do you know your Klout score?

February 8, 2012 9:40 pm

Every business savy person these days uses Facebook, Twitter, Google + or LinkedIn. But you want to be able to measure your marketing activity a quantitative way, including social media. So how do you know how well your company is doing through the powers of social media? Is it decided by the number of people who ‘like’ or follow you? Or is it by the amount of comments people add? Well it is actually a bit of both, plus a number of other things. Such as how frequently people share your information, and how many people in your extended network will see it. You can check to see if your brand has Klout by getting your own Klout Score here. You can also analyse and compare your score to others. The average Klout Score is 20. As your score increases, it becomes harder to increase. That’s why you’ll see lots…


Top 10 business blog tips

9:36 pm

It is important when writing a blog that you get the most from it. Writing a business blog takes commitment and dedication. But it can soon become a chore and one that you race through to get done. A good business blog is a gateway for conversation between you and your customers. By keeping it up-to-date and fresh you will keep them interested. It is also a core tool to enhance your SEO. When writing a business blog it may help to keep these top 10 tips in mind. That way you will get more out than you put in: 1. Keep it informative 2. Use a friendly tone 3. Have a plan and stick to it 4. Try and post a blog at least twice a week 5. Aim for a 5-7% keyword density 6. Research the best keywords and phrases for your company 7. Add keywords to the…


How to get your clients to SHOUT about you

9:31 pm

Ever wondered how Steve Jobs got people to fall in love with Apple? He created evangelists. People who didn’t just love the Apple product, but who loved it so much that they wanted to shout about it. Alex Goldfayn has just released a book entitled, ‘Evangelist Marketing: What Apple, Amazon and Netflix understand about their customers (that your company probably doesn’t’). Goldfayn believes that there is a formula that can be followed by businesses. This formula will get others to shout about you. You don’t have to be the top dog to have your customers telling the world about your products. Goldfayn has three simple rules that enable what he calls ‘hyper-repeat customers’, who ‘basically do your marketing for you’. Imagine that, customers who tell the world so you don’t have to! The three rules are: Keep it mainstream – By focusing on your early adopters you are only keeping…


Top 5 reasons to use corporate video

9:26 pm

Creating a corporate video for your product or service is the perfect way to tell your audience what you do, how you do it and why you do it. Like the old saying goes, a picture tells a thousand words. And let’s face it, your customers are more likely to watch a video about you then read a thousand words. We can’t ignore it, we are living in the age of digital. So, we should make use of the tools we have at our disposal. Corporate video is another great asset to your website. Did you know that 70% of online visitors watch videos, and visitors to YouTube spend an average of 27 minutes a day watching them? Here are the top 5 reasons to use corporate video on your website: 1. It gives your business a personality, a face or context 2. It can really set the scene in…


The benefits of corporate video production

February 2, 2012 12:21 pm

More and more companies are using videos to promote their brands online. Corporate video production as a part of marketing strategy is growing. mmadigital use it to promote their own services and also their clients’ products and services. Why? The explanation is simple. We are all accustomed to watching things on screen – the TV, our PC, our ipads, iphones or smart phones. So it’s no wonder that 70% of online visitors watch videos or that visitors to YouTube spend an average of 27 minutes a day watching them (comscore, eMarketer, NYTimes 2007). Why should you have a corporate video? Simply because corporate videos online help to move you up the search engine rankings and it’s all about being seen and heard by those who will engage and buy your product or service. There are a few must-dos that any company considering corporate video for marketing should take into account:…


7 top Google+ tips

January 25, 2012 7:43 pm

It is the new buzz word that everyone is talking about. Google+ seems to be popping up everywhere, but like anything new, businesses are understandably sceptical and reluctant to invest their time. So, what is it and why should you be taking notice? Google+ is the latest tool in social networking and is great for your social media and your search engine ranking. Just by having a profile on Google+ immediately raises your search engine ranking on Google organically. When your customers ‘like’ you on Google+, it immediately makes a difference to online search results – boosting you higher up the rankings With Google+, the ability to segment your followers using the circle app means you can target your marketing to different sectors of your followers – Google+ now has more than 10 million users – Google+ sees more than “one billion items shared and received” per day – The…


£50 billion spent online in the UK in 2011

7:38 pm

Consumers in Britain are now spending more online than any other European country. In fact, in 2011 the UK online spending hit the £50bn mark, according to the Centre for Retail Research (CRR). That’s £50bn worth of spending that your business is missing out on if you are not ecommerce ready. Despite the difficult economic situation and the continuing eurozone debt crisis, December 2011 saw online sales up 16.5% year-on-year, totalling £7.9bn. In one year the average online shopper is buying 39 items online. This equates to £1,435. Many retailers are already reporting big sales increases through their online channels. For example, online retailer ASOS have announced that they have seen a 46% rise in their global sales. In the fast paced world of the web, your business should very firmly be online. There are a wealth of online shoppers out there who, if given the chance, would purchase from…


Top tips to be quicker on Twitter

7:29 pm

Twitter can be a time zapper but it’s also an essential business tool. If you find yourself staring at a blank update box wondering what on earth to tweet about, here are our top tips to be quicker on Twitter: 1. Short and sweet – allow yourself a certain amount of time on Twitter. Your updates should be short, sweet and straight to the point. 2. Talk is ‘cheep’ – don’t spend too long agonising over what to say. Time is money. 3. Have a plan – you know what’s happening in your business this month, so refer to that. That way you’ll never be stuck for something to say. 4. Get organised – organise your groups, friends, customers into lists and tweet what is relevant to them. 5. Tweet in real time –use your smartphone to tweet whilst you are on the go. If something springs to mind –…


Why you need to use Google +

January 19, 2012 6:04 pm

Mymarketing Aid knows how important Google+ is to business.  We advise all businesses who haven’t, to get themselves a Google + page now.  Google+ is growing bigger by the day with over 1 million pages receiving over 5 billion visits every day.  Think how much business that could mean for you. Searching with the plus symbol before your brand name will automatically direct searchers to your Google+ page.  Google show you how: +YouTube. Mymarketing AID recommend Google+ because 1. Just having a profile on Google + immediately raises your search engine ranking on Google organically.  As Google has 80% of the search engine market that’s good enough reason 2. When your customers ‘like’ you on Google+ that immediately makes a difference to online search results shunting you higher up the rankings 3. With Google+ the ability to segment your followers using the circle app means you can target your marketing…