The UK, the internet and the economy – everything you need to know

March 27, 2012 7:41 am

Did you know that the internet contributes to 8.3% of the UK economy? Quite an impressive figure don’t you think? It is even more impressive when you learn that this is the biggest share out of all the G20 countries. The latest study on the UK, the internet, and the effect it has on the economy, has been conducted by the Boston Consulting Group (BCG). If you are a ‘hard fact’ person then look no further. Here are some great facts to show you the exact impact the internet has on the UK economy. The facts: The internet economy was worth more than £121bn in 2010. This accounts for more than £2,000 per person 2010 saw around 13.5% of all purchases conducted over the internet. This is set to rise by 23% by 2016 The UK internet economy is expected to rise by 11%, per year, over the course of…


How technology hooks us in

March 22, 2012 5:44 pm

The Ideal Home Show at Earls Court (until 1st April) has seen some changes over the years not least in gadgets.  From the vacuum cleaner to the fridge to the microwave, the show has highlighted what have all been seen as radical changes in their day. This year, the shows 104th, the House of the Future highlights a number of ‘improbable’ high tech suggestions.  As they are rolled out new gadgets or technology always seem improbable. The smelly robot One of the interesting new inventions is a device, the Olly, which fills the room with strawberry scent when you receive a new tweet.  The Olly basically tunes into what you’re up to online.  This smelly robot as MSN refer to it, might waft your partner’s perfume or aftershave through the room when they Facebook you.  There are possibly many more opportunities for it to tune into what you are watching…


The rise of m-commerce

March 15, 2012 9:30 am

Did you know that 5.9 billion people, out of the 7 billion on our planet, have mobile phones? In 2011 alone, 488.5 million smartphones were sold. What is even more staggering is that one in every seven online searches is made using a mobile phone. Enter, the rise of m-commerce. Mobiles are no longer utilised for just texting, calling and one-on-one communication. They have fast become a portal for our retail and purchasing habits, not to mention social networking. It is thought that m-commerce will see a huge growth by the year 2015, from the $1bn sales in 2009 to over $100bn. There are so many facts to support the rise of m-commerce and the impact that having a mobile site can have on your business. CultureLabel have put together a range of statistics that reinforce the need for m-commerce. Here are just a few: 79% of time on mobiles…


Why Facebook’s new timeline is great for your brand

9:24 am

As you have probably already seen there have been many changes to Facebook. The launch of the timeline is soon to be a feature that brands can utilise. The new Facebook makeover shows your profile page as a timeline, with key events, photos and dates that are significant to you. It also puts Facebook in a landscape view as opposed to the portrait style that we have grown accustomed to. This means that images and dates are far more visible. Putting the design to one side, the timeline actually has some great new features that will help brands. Personalisation The timeline enables brands to get personal. The geo-targeting feature means that you can send out a promotion to a specific store of yours to people in that area. It is no longer mass marketing, but more focused and localised marketing. Management Each page owner will be able to see their…


What’s your Pinterest?

9:20 am

The latest craze in social media is the image-sharing network, Pinterest. But what is it I hear you ask? Well Pinterest is basically a virtual Pin-board that allows you to ‘pin’ your favourite items, images, places and so on, to your own boards. You can have multiple boards and you are encouraged to follow other ‘pinners’. You can browse other peoples boards and get ideas and inspiration from them. So, whether you want to re-style your living room, provide your partner with gift ideas or even pin recipes for dinner parties, Pinterest is the place. So how can Pinterest benefit brands? Well, since its initial launch in September last year, Pinterest has seen growth from 1.6 million visitors to a staggering 11.1 million. In fact, Pinterest is now responsible for driving more traffic to retail sites than Google+, YouTube and LinkedIn combined. Just imagine the buying power! Many brands have…


What is Pinterest?

March 1, 2012 1:05 pm

It’s a social media site where you collect images and pin them to virtual ‘mood’ boards. What’s all the hype about? It’s gaining in momentum like a storm. Last September there were 1.7 million users worldwide; by December this figure was up to 7 million and almost 14 million by January (ComScore). In the UK a quarter of a million visited in January and stayed on-site for an average of 25 minutes for the month. One American company reported an additional 150 webpage views directly from Pinterest and 2 direct sales – all in 30 days Another reported a 75% increase in web traffic and another, an increase of 446%! How do Mymarketing AID see it working for business? You pin images that link directly back to your website – good for getting customers there and for SEO Follow other pinners – look for the most popular or those with…


YouTube – what you should know

February 21, 2012 12:44 pm

Did you know that every minute one hour of video is uploaded to YouTube? With 800 million viewers alone last month YouTube can be a key asset to your business. There are over 3 billion YouTube videos watched every single day. So why aren’t you using video? Consider your audience, think about how YouTube could aid your business. If you think that YouTube could be a portal for your business (which it most certainly could) here are the top five things you need to keep in mind: 1. Get creative Imagine that your video could go viral. Be creative, inventive and don’t be afraid. Your YouTube video should give people something to really talk about. 2. Grab attention You should try and grab your viewers attention within the first 15 seconds. Fail to do so and you might lose them. 3. Shout about it Let those that write blogs know…


How Ralph Lauren took denim into the digital age

12:39 pm

It is no secret that business today revolves around technology. From social media and blogs to e-commerce and m-commerce sites, consumers have so many different ways to research and purchase than ever before. Your customers probably have a smartphone, a tablet, a laptop as well as various alerts set up on their phone. Some of the biggest brands out there are only just realising the power of online. Ralph Lauren for example has recently announced that it has seen digital as having an effect, something many businesses have been using for years. David Lauren, executive vice president of advertising and marketing at Ralph Lauren, has recently said, “It’s about finding the right technology to help you tell the story.” Customers nowadays are very tech-savvy so you need to be providing them with the level of service that they would expect. By making changes to the way Ralph Lauren sells and…


5 things you should know about email marketing

12:36 pm

Unlike the direct mail that comes through our door, email marketing has a more instant, direct, yet subtle approach. Email marketing is efficient, creative and also doesn’t cost a fortune. If you want to make sure that your email marketing is creating the right interest then here are five things you should know. 1. Be personal What we mean by this is, if you know your customers name then use it. Think of how you feel when you receive a personal letter. Your email can be created to look personal too. This will show your reader that you have taken the time and you are not there to simply bombard them with information. 2. A creative hook If your email doesn’t have a good hook then you could lose your audience instantly, before they have even opened the email. Give them something that will make them want to read on.…


Social media do’s and don’ts

12:24 pm

Social media has taken over the way we communicate. From communication with friends to letting people know about our businesses, social networking is the way forward. But, as with every form of communication, it is important that you know the right social media etiquette. Failing to follow a few simple rules and some basic common sense could land you in hot water. Social networking has its own form of etiquette and it is important you stick to this to avoid unwanted blunders! So, to help you out here are some social media do’s and don’ts. Do – introduce yourself when adding a new friend. You wouldn’t do this in real life now would you! Don’t – talk about yourself and your company all the time. Vary your posts. Ask your audience how they are and what they are doing. Do – include as much information on your profile as you…