The living process of e-commerce

May 29, 2012 12:05 pm

E-commerce has recently been described as a ‘living process’.  Rakuten is one of the top ten internet companies in the world and it has highlighted that e-commerce is about a relationship between people who frequently buy online and the retailers that they buy from.  Also included in this relationship are the parcel delivery services used. This ‘living process’ is to be further extended as Rakuten have recently announced that they plan to invest £63.4 million into Pinterest, the online pinboard social network.  This investment by the Japanese company, Rakuten,  will enable Pinterest to improve their site and expand across 17 different global markets. Rakuten utilise a model entitled ‘omotenashi’ which in literal translation links to the english for hospitality.  The model of omotenashi is what enables retailers to create lasting relationships with their customers. Speaking out about this current investment is Hiroshi Mikitani, the CEO of Rakuten, “While some may…


Why on earth do I need responsive web design?

May 28, 2012 3:19 pm

Do you own a smart phone? A laptop? A PC? A tablet? Your customers probably own two of these things if not all of them.  Do you find it frustrating when you try to load a website on your smartphone or tablet? So do your users.  Do you give up when it is still loading after ten minutes? Your users have already given up. If your website is not responsive then you are losing customers.  It really is as simple as that.  You should have one site for each screen.  Jeffrey Veen is the author of “The Art and Science of Web Design” and has said “Day by day, the number of devices, platforms and browsers that need to work with your site grows.  Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”   It is not a phase, it is not…


Follow me!

May 25, 2012 12:27 pm

When it comes to your social media strategy do any of these sound familiar? “I want a million followers”, ‘I want to generate thousands of leads”.  If so then the chances are you won’t get what you are looking for.  It is time to think logically and be realistic. Social media might be a fantastic tool but it takes a bit of thinking and patience before you see the results you want.  When developing your social media strategy there are a few things to consider.  Make sure you take your time to plan it out. Understand your goals  The key is to understand the goals you want from your social media and to focus on those.  Knowing the heart of your business and what you need to achieve is also essential Get creative  Your social media should be creative.  Know your competitors and what they are doing and get creative. …


Legal firms – are you dominating your web search?

May 23, 2012 3:22 pm

It appears that only eight personal injury brands are currently dominating web searches of potential clients.  This has also highlighted the fact that social media is being left behind when it comes to legal services. A recent study by digital marketing agency, Stickyeyes, has shown that 56% of personal injury searches during 2011 included brand names, but a leading eight personal injury firms actually accounted for 80% of these. This means that these eight companies were monopolising the search market due to the fact that other law firms were not utilising SEO or social media in an effective way.  These main firms were Accident Advice Helpline, Irwin Mitchell, National Accident Helpline, Claims Direct, Thompsons Law, Pannone, Fentons and Injurylawyers4u.  The most popular search term was ‘personal injury claims’ at around 30% with ‘road traffic accidents’ taking up 25%. The report by Stickyeyes shows that “high levels of exposure within these…


How integrated are you?

May 17, 2012 2:04 pm

When it comes to letting the world know about your business, how integrated are you? Consider your latest marketing strategy.  You may have an advert on the go, flyers, leaflets, a radio campaign and even a new website.  All of these elements will be working separately to bring you the leads or new revenue that you require. But how integrated is this?  When looking at your marketing campaigns it is vital that you connect the dots.  Imagine each element of your marketing campaign is a piece in a puzzle.  Without one of those pieces you don’t get the full picture. That is why, when it comes to any marketing campaign,  you need to be digitally integrated.  You may not be on Twitter, Facebook, shopping on your mobile phone or LinkedIn with others, but your clients and customer base are.   Digital marketing is no longer a buzz word, it is…


Let them have their say

May 16, 2012 1:05 pm

When it comes to your website, whether you provide a service or have an ecommerce website, you should be allowing your customers to have their say.  If you want to boost your conversion rate then there are many reasons why reviews, ratings and testimonials will really transform your business. Here are just a few of the reason why you should let your customers have their say: Trust  Ratings and reviews add a level of trust.  Whether it is a product or a service you should encourage your users to write a review. Whether people have had a good or bad experience, you should let them write what they thought.  This will show your users that you are confident in what you offer and that you are completely transparent. Ratings Ratings can be a great visual tool on the site.  By using something like stars, you will be able to show…


Five ways to transform your business with the power of Twitter!

May 9, 2012 1:58 pm

Whether you have just started your company or you have been going for a while, Twitter can have a serious impact.  You may have decided to ignore social media for many reasons, unsure of its use, not knowing the best way to use it.  But when it comes to business Twitter is essential. Social media is one of the most cost effective tools you can utilise.  Which is great news when you are running your own business.  So, why not tackle them one at a time and get started with Twitter? Here are five ways you can transform your business with the power of Twitter: 1. Ideas Twitter is instant, in real time and is bombarded with millions of tweets each day.  It is the perfect place to go to if you are looking for ideas.  You can search for particular subjects or people who will be sharing their own…


The right use of technology – time to get digital

May 7, 2012 12:36 pm

With the legal world of personal injury set to change it is now time to reconsider your options. With the looming ban on referral leads are you pondering the best way to generate new leads? Here at mmadigital, we have a few handy hints and tips to get you over that hurdle. Soon the days of business-to-business lead generation will be gone and a rise of business-to-client will take its place. But how do you tap into that market? It is time to refocus your efforts, restructure your plans and put the digital world at the forefront.  Alternative Business Structures (ABS) means that you now need to put marketing ahead of everything else. With the right digital agency, and one that specialises in the legal industry, you will be able to get on top of those leads and surprise yourself at the money you save too. Website If your website…


Simple shopping with m-commerce

12:31 pm

M-commerce, or mobile commerce, is nothing new. It has been around for a long time and has already changed the way consumers purchase. M-commerce is the ability to purchase using a mobile. So if you are yet to invest in a mobile site, now is the time to do so. But recent reports have shown that having an m-commerce site simply isn’t enough.  You have to really get into the head of your shoppers.  After all, with a competitive market place  a decent m-commerce site is what will separate you from the rest. Here are a few things you should consider: Simplicity They key to a solid m-commerce site is simplicity.  Hard navigation, cluttered pages and too much text can confuse your shoppers.  Remember, people are shopping using the mobile as they want to purchase quickly. Vertical not horizontal When you read a text you scroll down, so make your…


Top 5 ways video can promote your website

12:25 pm

Video is fast becoming a must have for all websites.  Apparently, according to Forrester research, one minute of video is the equivalent of reading over 1.8 million words.  It really does bring a new meaning to the expression ‘a picture tells a thousand words’. So, if you want to really push your brand further, get your name out there and, add a bit of personality, then a corporate video is a must have. Video truly is a great asset to your website.  Here are the top 5 ways that video can promote your website and brand: 1. Google Google now enables people to search for videos as well as news, images and sites.  If you tag your video well it will also enable you to rank higher, meaning much more exposure. 2. Staying power  If you add a video to your website it will mean your audience will stay there longer.  This…