Why 79% of enquiries are not converting into cases, and steps you can take to improve your conversion

October 27, 2017 3:19 pm

Enquiries generated from online marketing has been the primary focus of firms we have had the pleasure to work with over the past 7 years, but ensuring those leads pay their way requires the right systems & processes to convert them, and convert them quickly. So, what are clients’ expectations, how is the legal sector performing & responding and what are the practical steps you can take to convert them into top-line growth for your firm? Read on… Client expectations now and in 2020 Focusing on the client experience during the ‘consideration’ stage of the typical ‘buying journey’, we have pulled together findings from a variety of sources to highlight expectations (see graphic). What about the expectations of, excuse the term ‘millennials’ – the demographic that will make up a significant proportion of your prospective client pool by 2020? Positive emotional connection is the #1 predictor of whether a millennial will…


How to dominate Google’s 1st page for Medical Negligence & Personal Injury

September 13, 2017 1:47 pm

We recently reported on the 274% increase in the price of medical negligence PPC advertising on search engines such as Google, but what does it take to grab one of the top organic (aka natural) search result positions? Law firms looking to generate any personal injury (PI) related enquiries online will consistently see Slater & Gordon (S&G), Irwin Mitchell (IM) and National Accident Helpline (NAH) topping organic search engine results. In fact, if you look at the top 20 personal injury related keywords right now (incl. “medical negligence”; “no win no fee” & “injury lawyer”), S&G, IM and NAH feature in the top 3 positions for 18 of those keywords.   There is no shortage of SEO guides on the world-wide-web, with ‘magic formulas’ on how to get to No.1 on Google – even personal videos by Matt Cutts, former SEO specialist at Google. What this article is here to shed light…


Medical negligence PPC ads on Google rocketed to £23 per click!

August 17, 2017 6:59 pm

Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns.  A far fetch from firms’ first forays into Yellow Pages advertising 30 years ago, predominantly due to remarkable levels of individualised targeting of consumers. As digital specialists immersed in the legal market for seven years, we track law firms’ advertising activity on Google; the costs of obtaining clicks on target keywords; and importantly what types of cases are converted from those clicks.   What’s the latest on the medical negligence PPC market? Since our last article on the effect of Clinical Negligence Reforms on digital marketing, we have seen the cost-per-click of target keywords go through the…


It’s official, TV is losing out to the internet

April 11, 2014 9:00 am

Figures recently reported by online magazine eMarketer show that, for the first time ever, UK consumers are spend more time using digital media that they do watching television. The report highlights the growth of mobile devices as the main reason for this change. Figures show that average UK adults spend more than 8 and a half.5 hours each day consuming media. Which breaks down to three hours and 41 minutes online via a mobile device, laptop or desktop computer and three hours and 15 minutes watching television. Some of these activities may happen simultaneously, such as people ‘tweeting’ about the programme they are watching, but each activity is still recorded separately. Smartphones have been big game changers in the way that everyone now consumes information, coupling this with other mobile devices like tablets (iPads, Galaxy S2s, etc) it was only a matter of time before TV started to miss out.…


Major update to LinkedIn company pages force users to update more

April 7, 2014 11:17 am

LinkedIn, the social networking platform for professionals, has announced a major change to its company pages feature that will see the removal of the ‘products and services’ tab. The tab has been a useful tool for a company’s presence on the ‘grown up’ social network for some time, detailing exactly what that company offers, especially if it’s not easily apparent. But from 14 April 2013 that feature will no longer be available. LinkedIn say that instead page administrators can use: Showcase pages to extend their company page presence by creating a dedicated page for prominent products and services. Company updates which allow you to post regular updates to your company page that then appear in your followers’ news feed. Our thoughts are that LinkedIn developers have had this plan in mind for quite some time. Showcase pages launched last November in an attempt to separate a company’s corporate presence from…


Is SEO finished as we know it?

September 12, 2013 10:36 am

What is traditional search? With search engine optimisation still a relatively new concept the idea that it has any tradition at all seems rather strange.  But, it would appear that traditional SEO is a changing concept. As previously mentioned, Google is constantly updating its algorithms to bias well-written, fresh content, so what does that mean for other SEO? Fresh content is vital for the growth and rankings of your website, there clearly is no denying this.  SEO originally started out as a few basic rules to ensure that your website was reaching the requirements set out by Google.  Lots of keywords, meta tags and back links.  Lots of links meant that your site was extremely important, especially if they were incoming links. Google aims to mimic the human mind as much as possible.  Think of the prompts and autofills when you type in subject matter to the search field and…


A round-up at mmadigital

10:02 am

Despite August being the month where everyone seems to be jetting off on their holidays, it was a busy and successful month for us at mmadigital. We were busy writing lots of lovely content for our clients, designing fantastic websites, creating epic SEO campaigns, and of course, gaining some really amazing new clients. Our new client wins include Eclipse and 360 Legal Group, who provide a range of practical consultancy and business support services to its member law firms. On top of that we have been gracing lots of local press with news of our new recruits, our latest work for our clients and been asked to write some guest blogs for some fantastic magazines. We can’t wait to share all of our work with you soon, and we will be sure to let you know where you can read our latest news. September is no different from any other…


Yahoo overtakes Google

September 5, 2013 10:11 am

For the first time in two years Yahoo! has overtaken Google in terms of website visitors.  Web visitors in the United States favoured Yahoo! over Google during July and put Yahoo! at the top of the online premiership league. Over 196 million people visited Yahoo!’s pages compared to 192 million for Google.  So, what has brought about this strange turn of events? Well, Yahoo! hasn’t outperformed Google since May 2011 but their new chief executive, Melissa Mayer may have had something to do with this.  Recruited from Google she sure knows a thing or two about web traffic and enticing visitors to the site.  At only 38 she is already making big waves in the digital world and was ranked 14 on the list of America’s most powerful businesswomen by Fortune magazine. Yahoo! has also recently aquired the blogging platform Tumblr.  Ed Barton, director of digital media at Strategic Analytics…


The economy is on the up… time to boost your marketing

10:10 am

It is about time, but it does appear that the economy is on the rise.  Expectations of a base rate rise show that the economy is looking healthier than it has for years and is showing signs of a strong recovery. GDP is estimated to have risen by 0.7% throughout the second quarter of this year which brings the annual growth rate to nearly 3%.  Retail spending was up by 3% in July and mortgage approvals have hit the highest levels since March 2008. What does this mean for your business?  Well, with businesses now seeing more sales and leads in the past three months it is time to think outside the box.  The days of battening down the hatches are slowly heading off into the distance.  It is time to dust off your marketing plan and give it a bit of TLC. Gone are the days of investing heavily…


Where’s your video?

10:05 am

Your website may look great, it may have plenty of informative copy on the home page to entice and inform your web visitors.  But where is your video?  Did you know that most people retain 95% of the message in a video compared to only 10% of what they read in text? Well you know now.  So it is now time to start thinking about the benefits of video for your business.  Have a look on YouTube, what do you see?  YouTube is the second largest search engine in the world, second only to Google, who actually own YouTube.  So, whilst the bods at Google are still dominating the world you may want to jump on the video bandwagon and upload one to your website. A few interesting facts  Videos on your website will help to boost your Google rankings as Google will reward you for the fact that you…