Legal services ‘on demand’. How to prevent new enquiry leakage?

May 1, 2018 9:34 pm

Clients can rarely tell the difference between most law firms. Solicitors usually offer the same services at similar prices and therefore it’s difficult for clients to know who they should sign up with. Every firm puts the ‘client at the centre of everything thing they do’ and offers ‘specialist’ and ‘quality’ advice. So, how do you grab potential clients’ attention before your competitors snap them up? Your first and most fundamental step is to make sure your marketing activity has clear calls to action – e.g. encouraging prospective clients to pick up the phone or make an email enquiry. How then do you get clients signing up rather than ‘going away to think about it’? Well, there are a quite a few things I’ve learned over the years! It may be the first time a client has used a solicitor or at least the first time they have needed one…


Law firms going digital. Rise in digital marketing for new business acquisition.

April 13, 2018 9:13 pm

According to the latest Financial Benchmarking Survey from the Law Management Section of the Law Society, the overall median marketing budget was 2.1%, with a quarter spending over 3% and a quarter just 1%. For the majority of UK law firms who responded to our latest digital marketing survey, this amounts to an annual budget of between £20,000 and £200,000. So how much of this budget was allocated to digital marketing in 2017 and how does this compare to firms’ plans for 2018? Analysis and commentary about marketing in the UK legal market state that most firms do not expect their overall marketing budgets to change much at all in 2018. What we are likely to see, however, is that digital marketing expenditure as a percentage of overall marketing budgets will increase by 30%. This increase is driven predominantly by B2B law firms; however, consumer law firms – particularly those…


Why 79% of enquiries are not converting into cases, and steps you can take to improve your conversion

October 27, 2017 3:19 pm

Enquiries generated from online marketing has been the primary focus of firms we have had the pleasure to work with over the past 7 years, but ensuring those leads pay their way requires the right systems & processes to convert them, and convert them quickly. So, what are clients’ expectations, how is the legal sector performing & responding and what are the practical steps you can take to convert them into top-line growth for your firm? Read on… Client expectations now and in 2020 Focusing on the client experience during the ‘consideration’ stage of the typical ‘buying journey’, we have pulled together findings from a variety of sources to highlight expectations (see graphic). What about the expectations of, excuse the term ‘millennials’ – the demographic that will make up a significant proportion of your prospective client pool by 2020? Positive emotional connection is the #1 predictor of whether a millennial will…


How to dominate Google’s 1st page for Medical Negligence & Personal Injury

September 13, 2017 1:47 pm

We recently reported on the 274% increase in the price of medical negligence PPC advertising on search engines such as Google, but what does it take to grab one of the top organic (aka natural) search result positions? Law firms looking to generate any personal injury (PI) related enquiries online will consistently see Slater & Gordon (S&G), Irwin Mitchell (IM) and National Accident Helpline (NAH) topping organic search engine results. In fact, if you look at the top 20 personal injury related keywords right now (incl. “medical negligence”; “no win no fee” & “injury lawyer”), S&G, IM and NAH feature in the top 3 positions for 18 of those keywords.   There is no shortage of SEO guides on the world-wide-web, with ‘magic formulas’ on how to get to No.1 on Google – even personal videos by Matt Cutts, former SEO specialist at Google. What this article is here to shed light…


Medical negligence PPC ads on Google rocketed to £23 per click!

August 17, 2017 6:59 pm

Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns.  A far fetch from firms’ first forays into Yellow Pages advertising 30 years ago, predominantly due to remarkable levels of individualised targeting of consumers. As digital specialists immersed in the legal market for seven years, we track law firms’ advertising activity on Google; the costs of obtaining clicks on target keywords; and importantly what types of cases are converted from those clicks.   What’s the latest on the medical negligence PPC market? Since our last article on the effect of Clinical Negligence Reforms on digital marketing, we have seen the cost-per-click of target keywords go through the…


It’s official, TV is losing out to the internet

April 11, 2014 9:00 am

Figures recently reported by online magazine eMarketer show that, for the first time ever, UK consumers are spend more time using digital media that they do watching television. The report highlights the growth of mobile devices as the main reason for this change. Figures show that average UK adults spend more than 8 and a half.5 hours each day consuming media. Which breaks down to three hours and 41 minutes online via a mobile device, laptop or desktop computer and three hours and 15 minutes watching television. Some of these activities may happen simultaneously, such as people ‘tweeting’ about the programme they are watching, but each activity is still recorded separately. Smartphones have been big game changers in the way that everyone now consumes information, coupling this with other mobile devices like tablets (iPads, Galaxy S2s, etc) it was only a matter of time before TV started to miss out.…


Major update to LinkedIn company pages force users to update more

April 7, 2014 11:17 am

LinkedIn, the social networking platform for professionals, has announced a major change to its company pages feature that will see the removal of the ‘products and services’ tab. The tab has been a useful tool for a company’s presence on the ‘grown up’ social network for some time, detailing exactly what that company offers, especially if it’s not easily apparent. But from 14 April 2013 that feature will no longer be available. LinkedIn say that instead page administrators can use: Showcase pages to extend their company page presence by creating a dedicated page for prominent products and services. Company updates which allow you to post regular updates to your company page that then appear in your followers’ news feed. Our thoughts are that LinkedIn developers have had this plan in mind for quite some time. Showcase pages launched last November in an attempt to separate a company’s corporate presence from…


Is SEO finished as we know it?

September 12, 2013 10:36 am

What is traditional search? With search engine optimisation still a relatively new concept the idea that it has any tradition at all seems rather strange.  But, it would appear that traditional SEO is a changing concept. As previously mentioned, Google is constantly updating its algorithms to bias well-written, fresh content, so what does that mean for other SEO? Fresh content is vital for the growth and rankings of your website, there clearly is no denying this.  SEO originally started out as a few basic rules to ensure that your website was reaching the requirements set out by Google.  Lots of keywords, meta tags and back links.  Lots of links meant that your site was extremely important, especially if they were incoming links. Google aims to mimic the human mind as much as possible.  Think of the prompts and autofills when you type in subject matter to the search field and…


A round-up at mmadigital

10:02 am

Despite August being the month where everyone seems to be jetting off on their holidays, it was a busy and successful month for us at mmadigital. We were busy writing lots of lovely content for our clients, designing fantastic websites, creating epic SEO campaigns, and of course, gaining some really amazing new clients. Our new client wins include Eclipse and 360 Legal Group, who provide a range of practical consultancy and business support services to its member law firms. On top of that we have been gracing lots of local press with news of our new recruits, our latest work for our clients and been asked to write some guest blogs for some fantastic magazines. We can’t wait to share all of our work with you soon, and we will be sure to let you know where you can read our latest news. September is no different from any other…


Yahoo overtakes Google

September 5, 2013 10:11 am

For the first time in two years Yahoo! has overtaken Google in terms of website visitors.  Web visitors in the United States favoured Yahoo! over Google during July and put Yahoo! at the top of the online premiership league. Over 196 million people visited Yahoo!’s pages compared to 192 million for Google.  So, what has brought about this strange turn of events? Well, Yahoo! hasn’t outperformed Google since May 2011 but their new chief executive, Melissa Mayer may have had something to do with this.  Recruited from Google she sure knows a thing or two about web traffic and enticing visitors to the site.  At only 38 she is already making big waves in the digital world and was ranked 14 on the list of America’s most powerful businesswomen by Fortune magazine. Yahoo! has also recently aquired the blogging platform Tumblr.  Ed Barton, director of digital media at Strategic Analytics…