Blogging benefits for business

March 27, 2012 7:45 am

blogBlogging can have a fundamental impact on your business and your customers. According to Hubspot, companies that have a blog and actively use it receive, on average, 55% more website visitors than those that don’t.

There are so many benefits to adding a blog to your website. And it’s not just the case that all the cool people do it so, you should too. Here are just a few of the benefits:

Depth

Adding a blog will deepen the relationship you have with your clients. You should view your blog as regular communication with your clients. Letting them know what you are up to and providing them with useful tools.

Credibility

As a business owner you are an expert in your field. Whether you sell cars, construction services or shoes, it doesn’t matter. What matters is that you talk about what you know. By providing a blog you are highlighting that you are credible in your field, an expert if you like.

Social media

A blog will enhance your social media presence. Due to the content that you provide you are giving your audience something they can really get their teeth into. Make sure you share your blog via your social media. This will really help to put you on the map. If your content is interesting or juicy then your followers will want to share it.

Boost SEO

Using the right keywords and search terms in your blog will help to enhance your SEO rankings. By doing so you will have more visibility and thus, drive more traffic to your site.

Starting a blog is simple. The key is to keep it fresh, relevant and consistent. So what are you waiting for? Get blogging and watch what it does for your business.


Categorised in: Blog