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March 22, 2012

How technology hooks us in

The Ideal Home Show at Earls Court (until 1st April) has seen some changes over the years not least in gadgets.  From the vacuum cleaner to the fridge to the microwave, the show has highlighted what have all been seen as radical changes in their day. This year, the shows 104th, the House of the…


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March 15, 2012

The new iPad – all you need to know about its new features

So, once again, Apple have made a big announcement. With months of speculation it has finally led to this. What is it? The launch of the new iPad. Its name? Well, the ‘new iPad’ of course! This 4G LTE iPad has some great new features including a 9.7-inch retina display. Without getting too technical here…


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March 15, 2012

The rise of m-commerce

Did you know that 5.9 billion people, out of the 7 billion on our planet, have mobile phones? In 2011 alone, 488.5 million smartphones were sold. What is even more staggering is that one in every seven online searches is made using a mobile phone. Enter, the rise of m-commerce. Mobiles are no longer utilised…


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March 15, 2012

Why Facebook’s new timeline is great for your brand

As you have probably already seen there have been many changes to Facebook. The launch of the timeline is soon to be a feature that brands can utilise. The new Facebook makeover shows your profile page as a timeline, with key events, photos and dates that are significant to you. It also puts Facebook in…


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March 15, 2012

What’s your Pinterest?

The latest craze in social media is the image-sharing network, Pinterest. But what is it I hear you ask? Well Pinterest is basically a virtual Pin-board that allows you to ‘pin’ your favourite items, images, places and so on, to your own boards. You can have multiple boards and you are encouraged to follow other…


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March 1, 2012

What is Pinterest?

It’s a social media site where you collect images and pin them to virtual ‘mood’ boards. What’s all the hype about? It’s gaining in momentum like a storm. Last September there were 1.7 million users worldwide; by December this figure was up to 7 million and almost 14 million by January (ComScore). In the UK…


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February 21, 2012

YouTube – what you should know

Did you know that every minute one hour of video is uploaded to YouTube? With 800 million viewers alone last month YouTube can be a key asset to your business. There are over 3 billion YouTube videos watched every single day. So why aren’t you using video? Consider your audience, think about how YouTube could…


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February 21, 2012

How Ralph Lauren took denim into the digital age

It is no secret that business today revolves around technology. From social media and blogs to e-commerce and m-commerce sites, consumers have so many different ways to research and purchase than ever before. Your customers probably have a smartphone, a tablet, a laptop as well as various alerts set up on their phone. Some of…


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February 21, 2012

5 things you should know about email marketing

Unlike the direct mail that comes through our door, email marketing has a more instant, direct, yet subtle approach. Email marketing is efficient, creative and also doesn’t cost a fortune. If you want to make sure that your email marketing is creating the right interest then here are five things you should know. 1. Be…


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February 21, 2012

Social media do’s and don’ts

Social media has taken over the way we communicate. From communication with friends to letting people know about our businesses, social networking is the way forward. But, as with every form of communication, it is important that you know the right social media etiquette. Failing to follow a few simple rules and some basic common…