Enquiries generated from online marketing has been the primary focus of firms we have had the pleasure to work with over the past 7 years, but ensuring those leads pay their way requires the right systems & processes to convert them, and convert them quickly. So, what are clients’ expectations, how is the legal sector performing…
We recently reported on the 274% increase in the price of medical negligence PPC advertising on search engines such as Google, but what does it take to grab one of the top organic (aka natural) search result positions? Law firms looking to generate any personal injury (PI) related enquiries online will consistently see Slater & Gordon (S&G),…
Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns. A far…
At the start of July 2015, myself, Jason Westall, Jason Campbell, Dez Derry and Simon Gamble made the commute from our offices in Abney Hall, Cheadle to London for the 2015 Natwest mmadigital From Click to Client Conference. During the day, Dez (CEO), Simon (Managing Director) and Jason (Head of Marketing and Communications) presented to…
Figures recently reported by online magazine eMarketer show that, for the first time ever, UK consumers are spend more time using digital media that they do watching television. The report highlights the growth of mobile devices as the main reason for this change. Figures show that average UK adults spend more than 8 and a…
LinkedIn, the social networking platform for professionals, has announced a major change to its company pages feature that will see the removal of the ‘products and services’ tab. The tab has been a useful tool for a company’s presence on the ‘grown up’ social network for some time, detailing exactly what that company offers, especially…
What is traditional search? With search engine optimisation still a relatively new concept the idea that it has any tradition at all seems rather strange. But, it would appear that traditional SEO is a changing concept. As previously mentioned, Google is constantly updating its algorithms to bias well-written, fresh content, so what does that mean…
Despite August being the month where everyone seems to be jetting off on their holidays, it was a busy and successful month for us at mmadigital. We were busy writing lots of lovely content for our clients, designing fantastic websites, creating epic SEO campaigns, and of course, gaining some really amazing new clients. Our new…
For the first time in two years Yahoo! has overtaken Google in terms of website visitors. Web visitors in the United States favoured Yahoo! over Google during July and put Yahoo! at the top of the online premiership league. Over 196 million people visited Yahoo!’s pages compared to 192 million for Google. So, what has…
It is about time, but it does appear that the economy is on the rise. Expectations of a base rate rise show that the economy is looking healthier than it has for years and is showing signs of a strong recovery. GDP is estimated to have risen by 0.7% throughout the second quarter of this…
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