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May 1, 2018

Legal services ‘on demand’. How to prevent new enquiry leakage?

Clients can rarely tell the difference between most law firms. Solicitors usually offer the same services at similar prices and therefore it’s difficult for clients to know who they should sign up with. Every firm puts the ‘client at the centre of everything thing they do’ and offers ‘specialist’ and ‘quality’ advice. So, how do…


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April 13, 2018

Law firms going digital. Rise in digital marketing for new business acquisition.

According to the latest Financial Benchmarking Survey from the Law Management Section of the Law Society, the overall median marketing budget was 2.1%, with a quarter spending over 3% and a quarter just 1%. For the majority of UK law firms who responded to our latest digital marketing survey, this amounts to an annual budget…


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September 13, 2017

How to dominate Google’s 1st page for Medical Negligence & Personal Injury

We recently reported on the 274% increase in the price of medical negligence PPC advertising on search engines such as Google, but what does it take to grab one of the top organic (aka natural) search result positions? Law firms looking to generate any personal injury (PI) related enquiries online will consistently see Slater & Gordon (S&G),…


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August 17, 2017

Medical negligence PPC ads on Google rocketed to £23 per click!

Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns.  A far…


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August 7, 2015

mmadigital’s big day out

At the start of July 2015, myself, Jason Westall, Jason Campbell, Dez Derry and Simon Gamble made the commute from our offices in Abney Hall, Cheadle to London for the 2015 Natwest mmadigital From Click to Client Conference. During the day, Dez (CEO), Simon (Managing Director) and Jason (Head of Marketing and Communications) presented to…


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April 11, 2014

It’s official, TV is losing out to the internet

Figures recently reported by online magazine eMarketer show that, for the first time ever, UK consumers are spend more time using digital media that they do watching television. The report highlights the growth of mobile devices as the main reason for this change. Figures show that average UK adults spend more than 8 and a…


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April 7, 2014

Major update to LinkedIn company pages force users to update more

LinkedIn, the social networking platform for professionals, has announced a major change to its company pages feature that will see the removal of the ‘products and services’ tab. The tab has been a useful tool for a company’s presence on the ‘grown up’ social network for some time, detailing exactly what that company offers, especially…


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September 12, 2013

Is SEO finished as we know it?

What is traditional search? With search engine optimisation still a relatively new concept the idea that it has any tradition at all seems rather strange.  But, it would appear that traditional SEO is a changing concept. As previously mentioned, Google is constantly updating its algorithms to bias well-written, fresh content, so what does that mean…


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September 12, 2013

A round-up at mmadigital

Despite August being the month where everyone seems to be jetting off on their holidays, it was a busy and successful month for us at mmadigital. We were busy writing lots of lovely content for our clients, designing fantastic websites, creating epic SEO campaigns, and of course, gaining some really amazing new clients. Our new…