Are you giving it enough klout?

October 19, 2011 3:43 pm

As we all know the Internet is a very powerful tool.  Measuring just how powerful your website and online brand is can often be tricky.  Is it about how many unique visitors you have? How many people tweet about you each day?  Or how many hits a day you have on your website?  What do you measure and why? 


Well the simple answer is all of it!  Your next question is probably how?  Well at MyMarketingAID we specialise in helping you to ensure that your website is highly influential and recognised and that is where Klout comes in.

MyMarketingAID is here to help you find your Klout score. A score that is essentially a ranking of how useful and valid your online content is to your audience.   Basically the higher your Klout score the better your content and more engaged your audience is!  Simple really!

The Internet is an influential place.  It is also a very big place.  Having Klout in a field such as this is vital.

So how is it measured?

Your Klout score is taken from three seperate areas.

True Reach – The size of your engaged audience

Amplification Probability – How often your online messages create an action.  Such as reviews, retweets, comments and likes. This is measured on a scale of 1 to 100.

Network Score – A measurement of 1 to 100 of how much your engaged audience influences others.

So how can you make sure you have Klout?

At MyMarketingAID we work hard to give you the Klout you need. All of those online tools you have avoided in the past, well now is the time to make them active.

Take a moment to reflect on your website and think about these questions;

Do I have enough rich content? Blog, testimonials, videos?

Does my blog have a comment area?

Do I have a Facebook page?

Do I have a Twitter page?

Can my audience write comments, reviews?

If you have answered ‘no’ to at least one of these questions then you are seriously limiting your Klout.  Why not try it for yourself?

Here at MyMarketingAID we encourage you to see how much Klout you have.   If your website is lacking in Klout then pick up the phone and contact us to let us improve your Klout.

Check out our Klout on Facebook, Twitter and LinkedIn.

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