Are our high streets in demise?
January 24, 2013 3:25 pm
With this week seeing both HMV and Blockbusters enter administration I started to wonder what this means for our high streets, the way we are consuming and purchasing goods and the effects that online shopping has.
Years ago the only way you could buy a record, rent a film or buy your clothes was to physically go to your local high street, hand over your money to a member of staff and leave with your new items. There was something conscious and social about this process. However, with the internet, online shopping and social media, we can now rent and download films and music from home, have our food delivered and purchase our clothes to arrive at our front door.
Due to the downloading industry it has meant that, despite all attempts to push the gaming industry through their stores, there is simply not enough demand for these kind of stores anymore.
The past few years have seen other well-known high street chains vanish from our eyes. Remember Habitat, Woolworths and La Senza? Just a few of some of the many stores that once graced our high streets and shopping malls.
So what does this mean for the future of our high streets?
Well, many people speculate that it won’t stop there. We could see more pop-up stores in our high streets and more chains opting to push their online services further. These stores are now becoming part of our nostalgic memories.
The digital industry is showing no signs of slowing down. And for those who are not yet harnessing its power to the best of their ability, may find that they get left behind.
Shops have been replaced by online ones, meeting points replaced by social media and banks and supermarkets replaced by an online counterpart. If you are failing to get on board you may find that your business lacks the customer base that are already sat at home, on their sofa, searching for the products and services you offer. Be that on their PC, laptop or mobile device.
It really is a social change that has occurred and one you can’t afford to ignore.
Categorised in: Blog