A blog post with a difference

October 28, 2012 12:03 pm

As social media manager here at mmadigital I always check out a company’s blog. I think that you can tell a lot about a business by their blog post and here is why.

Out of date

A blog should be regularly updated with your businesses latest news, ideas, advice and top tips. A blog that is rarely updated is a big ‘no-no’. But a blog that is updated on a regular basis, around once a week, is a sign that they have a lot to say, want to engage with their audience and know the right ways to boost their SEO.

Too short

If a blog is too short then this can also be off-putting, for the search engines and the audience. A blog should be about 250 words or more. Any less and Google may see it as spam. But be careful not to over-do it. It is about quality not quantity if you want to keep your audience for longer. A well thought-out blog is a sign that a business have plenty of things to say for themselves.

Block copy

If your blog is one lengthy paragraph then you could also lose your audience. When you read a newspaper article it is neatly broken up. The same applies for your blog. Aim to use headings and sub-headings to break up the text. A well laid out blog shows thought and consideration for the reader.

Dull and dreary

In the past week alone I have read many blogs that are far too sales heavy and formal. Your blog is a chance to engage with your audience. If you use your blog carefully then you can subtly sell without being too harsh. Try and use your blog to get the personality of your business across. Blogs that achieve this are far more engaging and more likely to get a positive response.

Make your blog posts different. You don’t need to follow the crowd. Add humour, intrigue, opinion and diversity. But above all, be true to your brand.

I look forward to stumbling across your blog and learning more about you, your industry and the advice you have to offer.

However, if you are stuck for inspiration then feel free to contact me for a few helpful tips – ciara@mmadigital.co.uk

Categorised in: Blog