Why on earth do I need responsive web design?

May 28, 2012 3:19 pm

Do you own a smart phone? A laptop? A PC? A tablet? Your customers probably own two of these things if not all of them.  Do you find it frustrating when you try to load a website on your smartphone or tablet? So do your users.  Do you give up when it is still loading after ten minutes? Your users have already given up.

If your website is not responsive then you are losing customers.  It really is as simple as that.  You should have one site for each screen.  Jeffrey Veen is the author of “The Art and Science of Web Design” and has said “Day by day, the number of devices, platforms and browsers that need to work with your site grows.  Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”


It is not a phase, it is not a farce, it is a necessity.  Responsive web design is the next step in our advancing future.  It is also something we are very passionate about, here at mmadigital.

There are many things you need to consider when thinking responsive web design as everyone uses different devices for different things.  The great thing about responsive web design is that you only need to create one website.  Responsive web design can then choose what you see on what device, depending on size and layout of the screen.  When you are working at home you will expect to see more than if you are sat on the tube accessing a website.

Mobile web is most certainly where the future is headed.  Whether with you or without you.  But if you get left behind you can guarantee your customers will be miles ahead!

To find out more why not contact us? Give us a call and we can arm you with all the things you need to be responsive!


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