When it comes to letting the world know about your business, how integrated are you? Consider your latest marketing strategy.  You may have an advert on the go, flyers, leaflets, a radio campaign and even a new website.  All of these elements will be working separately to bring you the leads or new revenue that you require.

But how integrated is this?  When looking at your marketing campaigns it is vital that you connect the dots.  Imagine each element of your marketing campaign is a piece in a puzzle.  Without one of those pieces you don’t get the full picture.

That is why, when it comes to any marketing campaign,  you need to be digitally integrated.  You may not be on Twitter, Facebook, shopping on your mobile phone or LinkedIn with others, but your clients and customer base are.

Digital marketing is no longer a buzz word, it is the jigsaw puzzle as a whole.  Each piece of this jigsaw is made up of Facebook, blogs, Twitter, email campaigns and viral marketing.  All fitting together to give you the bigger picture.

Here are a few areas to consider when planning your marketing campaign:

Add social elements to your emails, newsletters and blogs 

Include the ‘share’ and ‘like’ buttons on your emails and encourage your readers to share it with their friends and colleagues.  Don’t forget to add your ‘follow us on Facebook/Twitter’ as well.

If you are not integrating this then you are seriously missing out!

Email lists 

Don’t just send the same thing to your whole email database.  Categorise everyone, in terms of your current clients, prospective clients or however you see fit.  Send them emails and newsletters that are in touch with what they are after.  That way you know you are sending the right thing to the right person.

Get mobile

Don’t forget mobile.  Ensure you have a mobile site and integrate this also.  Ensure your website, emails and newsletters are mobile friendly.

You can also add QR codes to your print advertising that will drive people to your mobile site.

Get analysing 

Remember to analyse everything.  That way you will know what is working and what isn’t.

Why not speak to us to find out more about integrated digital marketing campaigns?

When it comes to your website, whether you provide a service or have an ecommerce website, you should be allowing your customers to have their say.  If you want to boost your conversion rate then there are many reasons why reviews, ratings and testimonials will really transform your business.

Here are just a few of the reason why you should let your customers have their say:

Trust 

Ratings and reviews add a level of trust.  Whether it is a product or a service you should encourage your users to write a review. Whether people have had a good or bad experience, you should let them write what they thought.  This will show your users that you are confident in what you offer and that you are completely transparent.

Ratings

Ratings can be a great visual tool on the site.  By using something like stars, you will be able to show your customers straight away what others thought of the product or service. This will encourage them to make a decision and could even speed up the overall process.

Feedback 

Reviews will also highlight what is working in terms of your products and services, and what isn’t.  If you get bad reviews for a particular product it may highlight that this is something you should discontinue.  It also shows you where you may need to improve.

Testify

Encourage your clients to share their experiences.  Add this to your website and let your clients do the talking.  Adding testimonials shows the range and depth of your clients and also shows your clients were happy with the service you provided.

Negativity

Don’t be tempted to delete all the negative reviews.  You can even turn these into positive ones.  Deal with the feedback straight away.  That way you may turn a disappointed customer into a loyal one.  After their feedback has been dealt with, encourage them to say how they feel it has been rectified. People are more likely to spread the word, in a good way, even if they have had a negative experience which has then been changed into  a positive.

Don’t underestimate the power of feedback, ratings and reviews.  Let your customers have their say and utilise it in the best way possible.

Whether you have just started your company or you have been going for a while, Twitter can have a serious impact.  You may have decided to ignore social media for many reasons, unsure of its use, not knowing the best way to use it.  But when it comes to business Twitter is essential.

Social media is one of the most cost effective tools you can utilise.  Which is great news when you are running your own business.  So, why not tackle them one at a time and get started with Twitter?

Here are five ways you can transform your business with the power of Twitter:

1. Ideas

Twitter is instant, in real time and is bombarded with millions of tweets each day.  It is the perfect place to go to if you are looking for ideas.  You can search for particular subjects or people who will be sharing their own thoughts and ideas.  ’Hashtag’ along to those and you will find that the ideas just start flowing.

2. Team building 

You can help to boost your team and team spirit through the use of Twitter.  Whether you employ one person or 50.  It doesn’t matter.  Allow your staff access to the company Twitter account and encourage them to spend a bit of time building the brand profile and searching for useful information.

3. Communication 

Twitter is essential for letting others know what you are doing, what you are about and how they can get involved.  From competitions to blogs and new products.  Twitter is the forum for you to share your ideas, information and offer your followers plenty of advice.  If something exciting, or even not so exciting, is going on in your office, communicate it out!

4.  Share and share alike 

When it comes to knowledge, Twitter has it all.  Headlines, facts, the latest in your industry.  But don’t just take the knowledge, share it around.  If you share information from others then they will more than likely want to share yours.  Make the tweets you send out really useful, that way more people will want to share and talk about them.

5.  Inspire 

Twitter can really inspire the team you have around you.  Why not start tweeting some motivational ideas and spirit? This will really help to give your employees a boost and kick-start productivity each day.  When starting a business it is vital that everyone is on board and feels part of it.  Keep your team inspired through Twitter!

So, what are you waiting for? Kick start your business today through Twitter.  You will find your Twitter site grows fast, gets plenty of people talking and has your employees buzzing! Discover its value, today!